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Drei Berge Hotel: Ramdane Touhami Filters Swiss Vernacular Through a Graphic ...
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Photography by Jan Abellan.
Eric David
Travel
31 March 2024
View all Photos
Project Name
Drei Berge Hotel
Posted in
Hotels, Design, Interior Design
Location
3825 Mürren Switzerland
Telephone
+41 33 855 14 01
[emailprotected]
Rooms
19
Official Website
Detailed Information | |||||
---|---|---|---|---|---|
Project Name | Drei Berge Hotel | Posted in | Hotels, Design, Interior Design | Location | 3825 Mürren Switzerland |
Telephone | +41 33 855 14 01 | [emailprotected] | Rooms | 19 | |
Official Website | dreibergehotel.ch |
The Swiss village of Mürren may lack the glamour of Gstaad, the name-recognition of Davos or Zermatt’s iconic views of the Matterhorn, but it has nevertheless been a source of fascination for adventurers and artists from around the world for decades, and for good reason—located on a cliffside in the Bernese Oberland Alps, and accessible only by cable car and electric train, the remote, tiny mountain settlement (population of 450) boasts the most scenic Alpine scenery in the country, picturesque enough to have inspired Tolkien’s fictional backdrops in The Lord of the Rings, and the first revolving restaurant in the Alps, namely Piz Gloria, which was inspired by (and named after) the mountain-top lair of James Bond’s nemesis Blofled. With the opening of the Drei Berge Hotel last summer, Mürren now also features the most whimsically designed mountain lodge in the Alps.
Formerly known as the Bellevue, the revamped 1907 property is the brainchild of French-Moroccan polymath designer, entrepreneur and mountain-enthusiast Ramdane Touhami whose creative touch is in every detail, from the bespoke furnishings by his Parisian creative agency Art Recherche Industrie (AIR), the custom-designed fonts and illustrations in the menus and signs, to the hotel’s signature scent created by Touhami himself. Named after the three peaks facing the property, Drei Berge Hotel (The Three Mountains) is quite unlike anything you’re likely to encounter on your ski or hiking trip: showcasing a zany mix of eye-popping colours, playful patterns, vintage finds, mid-century classics and cheeky details, the 19-room lodge imaginatively filters the Swiss vernacular through a graphic designer’s kaleidoscopic lens.
Painted in a vibrant pine green and adorned with traditional red-and-white-chevron shutters, the building’s picturesque exterior belies a treasure trove of uniquely designed spaces whose cinematic ambience taps into Touhami’s whirlwind mindset. Intricately patterned wall paneling and bespoke wooden furniture channel traditional Swiss woodwork with a twist, custom-made carpets and rugs, including one inspired by the iconic 'Welcome to Twin Peaks' sign hanging in the lobby, introduce graphic patterns, as does a plethora of custom-designed mountain flags, while mid-century furniture from designers such as Charlotte Perriand, Carlo Mollino and Toni Zuccheri, mixed with antiques add layers of complexity. Vintage Swiss travel posters and hand-crafted masks inspired by the Tschäggättä witches, mysterious characters from Swiss mythology that are celebrated with wooden masks during the Lötschental carnival, further enhance the scheme’s quirky eclecticism.
The whimsical scenography in the public areas extends to Drei Berge’s uniquely designed 19 rooms, each one named after a famous mountain from around the world. Luxury amenities such as monogrammed bed linens, ultra-soft towels and bespoke bathroom products based on the hotel’s signature fragrance ensure that creative freedom and absolute comfort can co-exist perfectly when done just right.
Touhami’s unconventional approach to the hotel’s interior design extends to its culinary offerings with Ryutaro Kobayashi, Touhami’s personal chef for many years, putting a lighter spin on the typically heavy Alpine cuisine in Drei Berge’s restaurant, Jungfrau. Fusing Swiss, Japanese and Italian inspirations, Kobayashi’s dishes aim to satiate tired skiers and hikers’ appetites with generous yet balanced meals. Hand-printed menus by Société Helvétique d’Impression Typographique (aka sh*t), Touhami’s cheekily christened printing press, and custom-designed tableware and glassware by Touhami’s Parisian studio, which guests can buy in the hotel’s shop along with other decorative items adorning the premises, further underscore the uniqueness of the dining experience.
With its very own coffee shop housed in a cabin next door, offering hot drinks in the winter and cool refreshments in the summer to guests and other visitors on their way to the ski slopes, trails, or any other seasonal activity, which range from paragliding, to tennis and yoga, Drei Berge’s hospitality succeeds in elevating the overall mountain experience with gusto as much as convenience.
Drei Berge Hotel: Ramdane Touhami Filters Swiss Vernacular Through a Graphic Designer's Kaleidoscopic Lens
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